WE LIVE IN AN ERA OF CONSTANT STIMULATION. CONTENT, ADVERTISING, INFORMATION, AND EXPERIENCES COMPETE FOR SPACE IN AN INCREASINGLY SATURATED DAILY LIFE. IN THIS ENVIRONMENT, ONLY WHAT CREATES EMOTIONAL IMPACT BECOMES TRULY MEMORABLE. AN EVENT IS NOT DEFINED SOLELY BY ITS FORMAT, TECHNOLOGY, OR SCALE. IT IS DEFINED BY HOW IT MAKES PEOPLE FEEL.
